SB Projects is a diversified entertainment and media company with ventures integrating music, film, television, technology and philanthropy. Guided by the vision of founder Scott “Scooter” Braun (one of Time Magazine's 100 Most Influential People In the World), SB Projects combines creativity, the ability to engage global audiences, and an understanding of “what's next” to deliver innovative ideas as a leading architect of popular culture.


Our Mission


So many of us go through life scared. Scared of the unknown that is to come.

Our goal is to create an environment where Fear and Failure are nothing more than rest stops on the road to success. We want to motivate people to find their path to purpose and execute on it. We want to turn excitement into movement. We want to create reality from our dreams. We want a young person to wake up in the morning and realize that they have meaning. And that meaning has worth.

What is our goal? Our goal is to inspire the world to try.

What We Value

  • Superhuman work ethic - #hustle & #grind
  • Family is everything
  • Do things different and better
  • Embrace the power of youth
  • Do well by doing good
  • Always maintain an underdog mentality
  • Play for legacy - chess not checkers
  • Find your meaning and make it count
  • Empower others, make leaders
  • Why be normal?

Scooter Braun

FOUNDER, SB Projects

Scooter Braun is one of the entertainment industry's biggest power brokers, one of TIME Magazine's 2013 “100 Most Influential People in the World,” Billboard’s 2013 “40 Under 40” headliner, and one of Fast Company's “100 Most Creative People in Business.” He is the founder of SB Projects, a company at the intersection of music, film, television, technology, brands, culture and social good. Braun began his career as a 19 year-old party promoter and quickly leveraged his success into a VP of marketing role at So So Def Records while still just a 20 year-old sophomore at Emory University in Atlanta.  At 24, he left his position to start SB Projects and rapidly gained recognition for his innovative marketing ideas, hard-charging work ethic, and eye for talent, discovering Asher Roth and then-13 year-old Justin Bieber whom he launched into global superstardom.

Today, Braun has a roster of chart toppers under his management, record label and publishing companies that include Justin Bieber, Ariana Grande, Carly Rae Jepsen, Cody Simpson, Tori Kelly, PSY, Dan + Shay, Martin Garrix, Rixton, and more. Braun has broken more new music acts than any other music executive in the last decade. SB Projects also houses a film and television production division and Braun made waves in the industry with his first documentary film, Never Say Never, which remains the highest grossing music documentary in domestic box office history.  He continues to expand his roster of television and film titles, serving as Executive Producer on upcoming films, The Giver (August 2014), Jem and the Holograms (2016) and a new CBS drama series, Scorpion (September 2014).  SB Projects also continues to impact and intersect new verticals under its tech incubator, Silent Labs that holds investments in Uber, Spotify, Songza, Fahlo, and Pinterest amongst others.

As Braun continues to expand SB Projects, he remains committed to the company’s founding philosophy of giving back and incorporates a philanthropic tie-in to every initiative. Braun also serves as Chair to the Advisory Board of Pencils of Promise, a non-profit organization that builds schools in the developing countries. The organization has helped to build more than 200 schools in Asia, Africa and Latin America. 

Allison Kaye

General Manager

Scott Manson

Chief Operating Officer

Penni Thow

Senior Vice President

Mike Chester

SVP, Marketing and Promotion

David Appleton

Artist Manager

Jackie Augustus

Associate Marketing Manager, Digital

Chelsea Avery

A&R/Producer Manager

Alex Berdoff

Marketing Manager

Zac Cohen


Ava Coleman

Junior Manager/Executive Assistant

Eliseo De La Torre

Assistant/Office Coordinator

Jules Ferree

Head of Brand Partnerships

Michael George

Artist Manager

Matt Graham

Senior Manager

Laura Hess

VP, Music Marketing

Stephen Kopec

Artist Manager

Alec Lykken

Junior Manager/Executive Assistant

Devon Romo

Executive Assistant/Social Impact Coordinator

Nicole Sylva

Executive Assistant

Jessica Severn

Art Director

Nano Tissera

Artist Manager

Olivia Zaro

A&R | Artist Manager