SB Projects is a diversified entertainment and media company with ventures integrating music, film, television, technology and philanthropy. Guided by the vision of founder Scott “Scooter” Braun (one of Time Magazine's 100 Most Influential People In the World), SB Projects combines creativity, the ability to engage global audiences, and an understanding of “what's next” to deliver innovative ideas as a leading architect of popular culture.


Our Mission


So many of us go through life scared. Scared of the unknown that is to come.

Our goal is to create an environment where Fear and Failure are nothing more than rest stops on the road to success. We want to motivate people to find their path to purpose and execute on it. We want to turn excitement into movement. We want to create reality from our dreams. We want a young person to wake up in the morning and realize that they have meaning. And that meaning has worth.

What is our goal? Our goal is to inspire the world to try.

What We Value

  • Superhuman work ethic - #hustle & #grind
  • Family is everything
  • Do things different and better
  • Embrace the power of youth
  • Do well by doing good
  • Always maintain an underdog mentality
  • Play for legacy - chess not checkers
  • Find your meaning and make it count
  • Empower others, make leaders
  • Why be normal?

Scooter Braun

FOUNDER, SB Projects

Scooter Braun is one of the entertainment industry’s biggest power brokers and the founder of SB Projects, a diversified entertainment and media company with ventures at the intersection of music, film, television, technology, brands, culture and social good. Today, Braun has a roster of the top pop culture icons under his management, record label, and publishing companies that include Justin Bieber, Kanye West, Ariana Grande, Usher, Karlie Kloss, Tori Kelly, Carly Rae Jepsen, The Black Eyed Peas, and Martin Garrix to name a few. 

Braun has broken more new artists than any other music executive in the last decade and now has expanded his reach by establishing a fund, which invests in some of the largest management, media, and rights companies in the industry. SB Projects houses a film and television production division which led to Braun making waves in the industry with his first documentary film, Never Say Never. SB Projects also continues to impact new verticals under its tech incubator, Silent Labs, which holds investments in Uber, Spotify, Songza, Casper, Waze, and Pinterest among others. 

As Braun continues to expand SB Projects, he remains committed to the company’s founding philosophy of giving back and designs a philanthropic element for each new initiative. Braun serves as Chair of the Advisory Board of Pencils of Promise, a non-profit organization that builds schools in developing countries. The organization has helped to build more than 300 schools in Asia, Africa, and Latin America. He is also on the board of Fuck Cancer, an organization focused on prevention and early detection of cancer, which his wife Yael Braun founded. Braun, his clients, and his companies have – together – granted more wishes for Make-A-Wish than any other organization in the history of the foundation.

Allison Kaye


Scott Manson

Chief Operating Officer

Jen McDaniels

President of Management

David Appleton

Artist Manager

Tony Bracy

VP, Marketing and Promotion

Charlotte Chandler

Executive Assistant

Jen Coen

Director, Brands & Ventures

Zac Cohen

Artist Manager

Jasmaine Edwards

Executive Assistant

Morgan Feldman

Artist Manager

Jules Ferree

President, Brands & Ventures HYBE America and Executive VP Brands SB Projects

Chelsea Fodero

Artist Manager

Gemma Follari

Creative Executive, Film & TV

Maria Hunt

Office Manager

Crystal Huh

Director, Brands & Ventures

Taylor Hypolite

Office Assistant & Reception

Alex Karroll

Personal Assistant

Michelle Katz

VP, Business & Legal Affairs

George Lin

Senior Director of IT

Scott Marcus

Artist Manager

Luisa Moreno

Head of Digital

Claire Montgomerie

Graphic Designer

Kollyn Muangmaithong

Executive Assistant

Shauna Nep

VP, Philanthropy and Executive Director of the Braun Foundation

David Winn Nguyen

Artist Manager

Paula Park

Marketing & Philanthropy Manager

Tavo Roig

Manager, Digital Marketing & Strategy

Rachel Rowley

Artist Manager

Nick Scully

Executive Assistant

James Shin

EVP, Film & TV

Nicole Sylva Krolicki

Manager, Music Licensing

Kathleen Tagarao

Digital Marketing Coordinator

Marissa Thompson

Manager, Brands & Ventures

Cosette Traynor

Executive Assistant

Veronica Wall-Reed

HR Director

Madi Welker

Executive Assistant

Kyle Vinuya

Director, Film & TV

Sofi Vazquez

Paralegal - Legal & Finance