About
Scooter Braun
"Our goal is to inspire the world to try"
Scooter Braun, CEO and board member of HYBE America and Founder of SB Projects, is a leading entrepreneur, disrupter and innovator in entertainment, music, tech industries and beyond. Braun is also a dedicated philanthropist, serving personally on the board of numerous charitable organizations and remains committed to his companies’ founding philosophies of giving back.
Braun is the Founder and Chairman of Ithaca Holdings LLC., now part of the HYBE America portfolio, a wholly owned subsidiary of HYBE, a South Korean entertainment lifestyle platform company. Ithaca Holdings LLC is a fully integrated holding company which invests in some of the largest management, media, and rights companies in the industry. Braun is also co-founder of TQ Ventures, a leading investment firm focused on early-stage and growth-stage companies, with Schuster Tanger and Andrew Marks. Braun also personally impacts new verticals through his own investments which include Uber, Spotify, Songza, Casper, Waze, Dropbox, Pinterest, Coupang, Grab and many others.
In 2007, Braun launched SB Projects, a diversified entertainment and media company with ventures at the junction of music, film, television, technology, brands, culture and social good. Today, Braun has a roster of the top pop culture icons under his management, record label and publishing companies.
SB Projects, a HYBE America Company, has grown their film and television division to include a prolific slate of projects including the FX Network’s lauded comedy series “Dave,” Netflix’s reggaeton comedy series “Neon,” YouTube’s record breaking docuseries “Justin Bieber: Seasons,” CBS’s “Scorpion,” Ariana Grande feature documentary “Excuse Me, I Love You” with Netflix, “Never Say Never,” which remains the highest grossing music documentary in domestic box-office history and YouTube’s critically acclaimed four part docuseries “Demi Lovato: Dancing With The Devil”. Additional projects in active development are the K-Pop film “Kpop Superstar” with Paramount film, Tuna Melt from Eddie Huang starring SZA, Phantom written by Academy Award-nominated Anthony McCarten ("Bohemian Rhapsody"), an Untitled Lady Macbeth Musical with Channing Tatum's Free Association for Amazon Studios, along with a variety of others. In addition, they are working on the feature documentary film “Child Star,” at HULU which will serve as Demi Lovato’s directorial debut.
Braun remains committed to his company’s founding philosophy of giving back and designs a philanthropic element for each new initiative. Braun serves as chair of the advisory board of Pencils of Promise, a global education non-profit, and on the National Board of Directors for Make-A-Wish America. Braun, his clients, and his companies have – together – granted over 545 wishes for Make-A-Wish. In 2017, Braun proved to be the music industry’s “first responder” when he organized the “One Love Manchester” benefit concert and “Hand in Hand: A Benefit for Hurricane Relief” telethon, within just months of one another. In 2018, Braun also worked with the founders of March for Our Lives to execute one of the biggest youth-led rallies in U.S. history. In response to the COVID-19 pandemic, SB Projects with clients Justin Bieber and Ariana Grande launched charity single “Stuck with U,” with all net proceeds from streams and sales going to First Responders Children’s Foundation. “Stuck with U,” which marked the first of many charitable singles from the SB Projects roster, debuted at number one on Billboard’s Hot 100 Chart. Philanthropic endeavors encompass mental health, anti-gun violence, women’s rights, civic engagement and more. Braun is an ardent advocate for the Jewish community, and has been vocal following the October 7th attacks, lending his platform and voice to share stories of survivors, advocate for the return of hostages, educate his followers, along with inspiring hope and speaking out for resolution and human rights. As a part of this activism, Braun was instrumental in bringing “The Nova Music Festival Exhibition: October 7th 06:29AM” to New York City, which provided survivor testimonies and recreated the atmosphere of the harrowing events of Oct. 7 attacks at the Nova Music Festival.
